YouTube Earnings Calculator — RPM by Niche
Quick answer: Enter your monthly views, pick your niche, and see expected ad revenue + sponsorship income. Niche matters more than view count for monetization.
Estimate realistic YouTube earnings based on monthly views, your niche, monetization rate, and sponsorship deals. Uses publicly-reported RPM benchmarks (finance ~$22, gaming ~$3) so you get an honest range, not the inflated numbers most calculators show.
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Last reviewed: April 2026Report an error
Default 65%. Premium subs and ad blockers reduce this.
Estimated Monthly Revenue
$880
Ad revenue: $780/mo (RPM $12). Sponsorships: $100/mo. Annual total: $10,560.
Niche RPM
$12
Annual Revenue
$10,560
Per View
$0.0088
Ad Revenue by Niche (your view count)
Your selected niche is highlighted. Niche has a 5-10x impact on monetization.
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How to Use This YouTube Earnings Calculator
- 1Enter your monthly views.
- 2Pick your niche (RPM varies hugely by topic).
- 3Optionally adjust monetized % (default 65%) and sponsorships per month.
- 4Read your estimated monthly and annual revenue.
Frequently Asked Questions
- CPM is what advertisers PAY YouTube per 1,000 impressions. RPM is what YOU receive per 1,000 monetized views — typically 55% of CPM (YouTube takes 45%). RPM also accounts for non-monetized views.
- Advertisers pay more to reach audiences with high purchase intent. Finance, business, and tech viewers might be making investment or B2B software decisions, so CPMs are 5-10x higher than gaming or entertainment.
- The RPM benchmarks are mid-points from publicly-reported creator data (2024-2025). Your actual RPM depends on viewer geography, video length, ad type (skippable vs non-skippable), and seasonality.
- YouTube Partner Program eligibility: 1,000 subscribers + either 4,000 watch hours in 12 months OR 10 million Shorts views in 90 days. Once accepted, ads can run on your videos.
- Sponsorship rates roughly track $20 per 1,000 followers per video for B2C niches, much higher for B2B/finance. A creator with 100k subs in finance can get $5k-$15k per dedicated sponsorship video.
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