What is the difference between markup and margin?

Markup is profit ÷ cost. Margin is profit ÷ selling price. A 100% markup = 50% margin. A 25% margin = 33.3% markup.

How do I convert markup to margin?

Margin = Markup ÷ (1 + Markup). Example: 50% markup → 50/150 = 33.3% margin.

Markup Calculator

Enter cost and markup % (or selling price) to find profit and gross margin.

Calculate selling price from cost plus markup percentage, or find the markup on any existing price. Also converts between markup percentage and gross margin percentage — two commonly confused metrics that express the same profit in different ways.

Last reviewed: April 2026Report an error

Cost ($)

Calculate by

Markup Percentage (%)

Selling Price

$70.00

Cost: $50.00 → Price: $70.00. Markup: 40.0%. Gross margin: 28.6%. Profit: $20.00.

Cost

$50.00

Selling Price

$70.00

Markup %

40.0%

Gross Margin

28.6%

How to Use This Markup Calculator

Enter your cost price.
Enter either markup percentage OR selling price.
Read selling price, profit, markup %, and gross margin %.

Frequently Asked Questions

: Markup is profit ÷ cost. Margin is profit ÷ selling price. A 100% markup = 50% margin. A 25% margin = 33.3% markup.
: Margin = Markup ÷ (1 + Markup). Example: 50% markup → 50/150 = 33.3% margin.

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Markup Calculator

How to Use This Markup Calculator

Frequently Asked Questions

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